Addo Play is to hand over the reins of its Fuggler Plush licensing rights to Zuru, one of the fastest growing global toy companies known for its innovative toy manufacturing.
Fugglers are funny-ugly monsters that will ruin your life and warm your heart with their mischievous antics and straight-up bonkers appearance. Instantly recognisable, these creepy creatures have human-like teeth, vacant eyes, disturbing demeanour and a signature butt-on hole.
Nick Mowbray co-founder & CEO of Zuru, said: “We commend Addo Play for the world class job they have done in building Fuggler. We are delighted to acquire the licensing rights and are committed to leveraging our resources and creativity to further enrich the Fuggler experience for fans everywhere.”
“Best wishes to Zuru, we look forward to seeing all the great achievements and milestones to come on their Fuggler journey”
David Martin CEO & co-founder Addo Play
The new partnership will build on the reboot of the brand since Addo Play secured the licensing rights in 2021. Over the past four years through its creativity, and expertise in product development, Addo Play developed and launched over 200 imaginative Fuggler monster variants with excellent sales results.
David Martin CEO & co-founder Addo Play, commented: “Best wishes to Zuru, we look forward to seeing all the great achievements and milestones to come on their Fuggler journey.”
Zuru will begin to transition in Autumn Winter 2024 and will be showcasing the brand during upcoming Spring Summer 2025 previews.
