Zuru has reported that they are consistently ranking among the top 10 in its category, Hug A Lumps Plush 14″ and is the number 7 bestselling Traditional Plush item in the last 6 months and the top new item* (*Source: Circana, UK Retail Tracker, value sales, Aug 24-Jan 25) while also the company claims is being cited as the no 1 most clicked-on product under “Weighted Plush” and number 2 most wished-for soft toy on Amazon UK.
Plans for a Series 2 launch include varying sizes and price points and have been announced for the Q3 period, reinforcing Zuru’s commitment to driving category growth.
“Its performance at retail continues to strengthen, with impressive sales figures reflecting growing demand and sustained momentum”
“The response to Hug-A-Lumps has been phenomenal”, says Will Collinson, General Manager of Zuru UK & Europe. “Its performance at retail continues to strengthen, with impressive sales figures reflecting growing demand and sustained momentum. Our retail partners – and consumers – have embraced Hug-A-Lumps for their unique blend of plush companion characters, high-quality materials, and soothing weight, which has been scientifically proven to help with relaxation, stress, and anxiety.
For sales enquiries, contact sales@zuru.com
