Are you ready? Yes, Chef! ZURU’s Mini Brands Master Chef hits the UK this month and is the first licensed partnership within the company’s new ‘Create’ mini collectibles.
Following a deal with media and entertainment powerhouse Banijay, the new line comprises real miniature MasterChef creations including food items and accessories allowing collectors to create mini versions inspired by the TV show’s much-loved dishes. The range includes 11 iconic MasterChef-inspired mini dishes such as Japanese Ramen, decadent Cherry Chocolate Cake, or the rare, scented Apple Pie for leveraging the chase and hunt scarcity appeal. In addition, each Mini Brands MasterChef capsule includes intricately detailed accessories such as a UV LED Chef Hat, serving tongs, and serving ware, plus a recipe for the real dish to recreate in full size, further enhancing the licensed collaboration, and enriching the consumer experience.
In the wake of the global success of its Mini Brands launch five years ago, and creating what the company has coined ‘Mini Mania’, ZURU continues to dominate the miniature collectibles space with mini versions of some of the world’s most iconic Brands. With plans afoot for further ranges to be unveiled during the Q2 and Q3 periods, the company’s Mini Books and Mini Sneakers lines have been a sell-out since launching earlier this year.
