Zapf Creation has announced that Ellie Moore is stepping into the role of sales director at the company.
Moore boasts more than 20 years’ experience in the industry, including stints at Tomy, Crayola and Vivid. She joins from MV Sports and Leisure.
Zapf said she will oversee the sales portfolio which includes the too two nurturing doll brands in the shape of Baby Annabell and BABY born. She will, the company added, oversee its commercial strategy and work with retail partners on growing its brands and maximising opportunities across all accounts.
She said: “I am delighted to be joining Zapf Creation; with its dominance in nurturing doll category and the amount of new development coming out in the next 12 months, it’s an exciting time to come on board. I look forward to expanding the business with existing customers and exploring new opportunities.’’
Thomas Eichhorn, board member at Zapf Creation, said: “We are happy to welcome Ellie to the Zapf Creation family. 2023 is set to be an exciting year for Zapf Creation and I have no doubt Ellie will be a brilliant addition. I would also like to thank Guy Rooney for all his hard work and wish him well in his new role.”
