YuMe Toys is gearing up for its most ambitious year yet, following two years of impressive growth. Kicking off 2025 with four major toy trade shows, the company is set for a dynamic year ahead. In the next quarter, YuMe will exhibit at Feria Juguete in Madrid (April), followed by LA Spring Previews, Toys Milano in Italy, Toy Master in the UK, and the International Licensing Expo in Las Vegas (May).
YuMe has strengthened its EMEA presence through a successful Direct-to-Retail strategy and expanded distribution networks. Key partnerships, market growth, and year-round showrooms in London, Los Angeles, and Hong Kong have solidified its position in licensed collectibles.
“Our strategy has focused on growth and trade show presence across Europe and beyond, and it’s paying off”
The company’s portfolio includes top IPs from Disney, Marvel, Netflix, Sanrio, and anime franchises. Key collectibles for 2025 include Stranger Things (final season in Q4), Squid Game (aligned with season 2 and upcoming season 3), Hello Kitty & Friends, and a strong anime focus. Standout lines feature Harry Potter, Spy Family, and Disney favorites Lotso, Stitch, and The Nightmare Before Christmas. YuMe’s in-house creative team ensures products stay true to their IPs while engaging collectors of all ages.
Daniel Petcu, EMEA sales director at YuMe, said: “Our strategy has focused on growth and trade show presence across Europe and beyond, and it’s paying off. Our exceptional sales team—supported by local teams in Germany, Benelux, France, Iberia, and Italy, plus showrooms in London, Milan, and Paris—continues to drive our vision forward.”
With an expanding flagship lineup, including Hero Box, DZNR plush, Mystery Capsules, Bobble Hero, Squish Hero, and Pocket Hero, YuMe continues to captivate fans worldwide. Entering Q2 2025, with its largest collection ever, the company remains committed to innovation and quality, appealing to both seasoned collectors and new audiences.
