Games Crusade in Ilkley has been nominated in a national UK’s Favourite Local Business competition. Shop owner Lisa Dyson first started her toy business 19 years ago and now has two Games Crusade stores in Yorkshire – Ilkley and Harrogate.
Games Crusade in Ilkley is one of the businesses nominated in the national UK Favourite Local Business competition, sponsored by Miconex and backed by the Ilkley Town Centre Gift Card.
Lisa Dyson said: “I used to work in financial services and started out by selling toys to people directly, delivering them to their homes – working on the business in the evenings. It went down so well that I got my first shop in a village, then a bigger shop in Harrogate, and then the Ilkley store too. Three years ago, my husband left his job in IT to work full time in the business.
“The products we sell, the service, and the experience are at the heart of Games Crusade. I try to get products that you can’t get anywhere else and we have a demo table in each store”
“The products we sell, the service, and the experience are at the heart of Games Crusade. I try to get products that you can’t get anywhere else and we have a demo table in each store. Our staff know how our toys work and can tell customers about them. So many people will come in and say they’re looking for a gift for a 6 year old for example, and they like to have personal advice from a real person on what a 6 year old might like.
“Being on the high street, we often can’t compete on price, so we have to offer something different and that’s what we aim to do. The other side is keeping our finger on the pulse of trends in the toy industry, and finding unique products. Every year, we invest in going to the Nuremberg Toy Fair which is the world’s biggest toy fair, so we can ensure Games Crusade has the best products. Communicating with customers is another thing we invest in and I’m fortunate to have a great team.”
Enter the UK’s Favourite Local Business competition free at: www.lovelocalwin.co.uk
The competition closes on 31st October 2024.
