Wilton Bradley’s Xootz, the trailblazing brand known for redefining wheeled toys and action sports for kids, has launches its first ever TV campaign on 28th October 2024 titled “Fun Unleashed”.
Since its inception in 2014, Xootz has been dedicated to encouraging children aged 2-13 to get outdoors and embrace adventure, moving away from screen time towards more active, thrilling outdoor play.
Launching on channels such as ITV2, Nickelodeon and Cartoon Network – along with other channels such as AmazonTV and YouTube – the campaign will feature five of Xootz’s newest and hero products, that have all been designed to deliver unmatched performance, style, and fun. The spotlighted products include the Enigma Electric Scooter, Cyclone Electric Drift Trike, Comet Electric Go Kart, Venom Go Kart, and Viper Go Kart. Each product is engineered to provide an exhilarating experience, without compromising on safety or durability.
Tom Ellyatt, director of marketing & E-Commerce at Xootz, said: “Our 10th anniversary is a perfect time to celebrate how far Xootz has come in transforming the world of kids’ wheeled toys. This TV campaign is our largest marketing investment yet, reflecting our commitment to inspire the next generation of adventurers. We can’t wait to see the impact as more kids discover the fun and freedom that Xootz products offer.”
Featured Products in the 10th Anniversary TV Campaign:
Enigma Electric Scooter – This 24V electric scooter is designed for speed and control, featuring a high-torque motor that allows kids to reach thrilling speeds of up to 12km/h. Its robust frame and easy-fold design make it perfect for commuting or outdoor play.
Cyclone Electric Drift Trike – Designed for the ultimate drifting experience, the Cyclone Drift Trike features a 24V battery and powerful rear-wheel drive, enabling kids to perform impressive drifts and spins.
Comet Electric Go Kart – With its powerful 12V battery and 200W motor, the Comet Electric Go Kart offers an authentic racing experience right in the backyard. This sleek black go-kart is equipped with an adjustable seat, making it suitable for kids of various ages.
Venom Go Kart – A pedal-powered go-kart that delivers both speed and style, the Venom Go Kart is built for high performance. Its sturdy steel frame, adjustable bucket seat, and durable rubber wheels make it an ideal choice for racing on various terrains.
Viper Go Kart – The Viper Go Kart combines rugged durability with sleek aesthetics. This pedal go-kart features a sturdy frame, responsive handling, and large tires that can handle rough and smooth surfaces alike. Its black and green colour
