Wow! Stuff’s HYPR brand of air-powered rockets are set to launch in the US after the independent UK innovator signed a deal with Flybar Inc for North American distribution.
The deal will see the HYPR 500, which flies up to 500 feet high after users stomp on an air pad, choosing Backyard of Turbo modes, launching in the US this summer. It has already appeared on UK shelves. It will be followed by the Duelling HYPR, due on both sides of the Atlantic and other international territories in early 2024.
Richard North, President, Wow! Stuff, commented: “We love working with exciting and ambitious toy companies that strive to give their customers better features and better value. Saul and the Flybarteam are detailed operators that are winning in outdoor toys. They are the ideal partner for the HYPR Rockets range. This collaboration is just the latest of a number of high-profile international partnerships that Wow! Stuff has announced in recent months. It’s a direction that is working really well for us and will take our innovation to a vast international audience.”
Saul Wolhendler, CEO of Flybar, added: “We’ve really enjoyed working with the Wow! Stuff team to ensure our North American customer base gets access to what is without a doubt the finest air-powered toy rocket in its class! The innovation that Wow! Stuff brings to the category is significant, the quality of the product is superb, and the pricing is mass market. With our knowledge and expertise in outdoor toys, the fit for both companies is perfect. We look forward to making HYPR the leader in this category!”
“We love working with exciting and ambitious toy companies that strive to give their customers better features and better value”
Richard North, President, Wow! Stuff
Richard North, President, Wow! Stuff, commented: “We love working with exciting and ambitious toy companies that strive to give their customers better features and better value. Saul and the Flybarteam are detailed operators that are winning in outdoor toys. They are the ideal partner for the HYPR Rockets range. This collaboration is just the latest of a number of high-profile international partnerships that Wow! Stuff has announced in recent months. It’s a direction that is working really well for us and will take our innovation to a vast international audience.”
Saul Wolhendler, CEO of Flybar, added: “We’ve really enjoyed working with the Wow! Stuff team to ensure our North American customer base gets access to what is without a doubt the finest air-powered toy rocket in its class! The innovation that Wow! Stuff brings to the category is significant, the quality of the product is superb, and the pricing is mass market. With our knowledge and expertise in outdoor toys, the fit for both companies is perfect. We look forward to making HYPR the leader in this category!”
