WOW! Stuff has announced the promotion of Kaya Leadsford to Head of Global Sales.
The announcement comes just six months after Kaya joined company as UK senior national accounts manager where she has devised and led strategic growth with major customers and developed relationships for long-term retailer partnerships.
Dawn Lavalette, WOW! Stuff MD, said: “We’re thrilled that Kaya is on board as our new head of global sales. Kaya has an exemplary reputation in the toy and licensing industries – we have some spectacular products lined up for the year ahead, which Kaya will be responsible for spearheading to market with her team. Kaya’s proven track record for driving account growth, forging stellar partnerships, and her cohesive approach with the marketing and product development teams, make her the perfect fit for leading and managing the international sales teams.”
With almost 19 years of experience in the toy industry, Kaya’s appointment will support the company’s business growth and brand division development. This includes the newly created Puppetronics category and its RealFX halo brand.
Kaya said: “I am beyond excited to get my teeth into the year ahead. It’s such an exciting time for WOW! Stuff – this new position is perfect for taking my experience, passion, and the business to the next level!”
www.wowstuff.com / kaya.leadsford@wowstuff.com / 07817 273766
