Toy innovation company WOW! Stuff is entering the outdoor toys market with a unique and multi-patent take on an established toy play pattern.
New HYPR Rockets feature 3 child safe soft tipped rockets that are launched by stomping on the included air pad. A patent system for a switch on the rocket’s platform allows the child to choose Turbo or non-Turbo modes, sending the rockets to incredible heights.
Set for lift off in Spring 2023 and launching first with the HYPR Rocket 500, Wow! Stuff claims their HYPR 500 is “The fastest, farthest flying toy rocket in its category”.
Kenny McAndrew, head of product development at Wow! Stuff commented, “The category is firmly established and the play pattern is just great, but there has been little innovation here for many years. When we watched kids choose their favourite outdoor toy to play with from all the well-known brands the majority ended up ‘hogging’ the air rockets. Each kid tried to out-distance their friends. The penny dropped that wouldn’t it be cool if they could boost their rockets performance and see it shoot further, or even the playing field when competing with their parents! That led to the innovative Turbo Boost switch.”
Available for trade pre-order now, HYPR 500 has an SRP of £17.99
Contact ella.wood@wowstuff.com or www.wowstuff.com
