Wilton Bradley’s head of international sales Laetitia Westerman on the company’s line-up for Spielwarenmesse 2024 and what’s on offer at the show…
Spielwarenmesse: Stand Hall 7 Stand B-11,C12
With over 25 years of expertise, Wilton Bradley specialises in the design, development, distribution and marketing of quality consumer products in the toy, sports and outdoor leisure markets. We supply our many own brands and products to a broad range of customers, from independent and multinational retailers to distributors in more than 40 countries around the globe. With a portfolio of more than 4,000 products, we also design, develop and manufacture OEM products for an array of other brand owners.
It is that breadth of business, as well as continual investment, which has enabled us to trade well throughout these current challenging and volatile times. We pride ourselves on being highly flexible and able to adapt quickly, focusing on continuous improvement and sustainability.
Nuremberg Toy Fair will see us unveil exciting new developments under several of our key brands for AW24, carefully developed under our core values of fun, innovation and quality.
Xootz, our leading wheeled toy brand, already delivers a full range of superb specifications and features for all ages, as well as competitive pricing and a host of Toy awards. Our Xootz Bumper Car ride-on has claimed the top spot as the number-one item in the Battery-Operated Ride-Ons category in the UK (August YTD value sales), while the Viper Pedal Go Kart secured the number-one position in this category throughout 2022 and from January to August 2023 (Source – Circana UK Retail Tracker).
With proven success in Go Karts and Electric Ride-ons, the new Cyclone Drifter will be showcased at Nuremberg – with a 36V battery, and speeds of up to 16km/h, this really packs a punch for our little adrenaline junkies.
Playhouse, an indoor and outdoor creative play brand, provides hours of wholesome fun. A beautifully crafted range of wooden mud kitchens and indoor role play lines now also hosts Waterwall – a superb STEM item with limitless combinations that teaches kids about gravity, angles and waterflow and encourages their problem-solving skills to come to life.
For AW24, it now also proudly includes Play Tray and Pop Up Playtown, bringing even more creativity, messy play and roleplay magic to the range.
Power Play continues to deliver competitive fun with a range of table games across different sizes. With the new additions of a 3ft table across Air Hockey, Pool and Table Football, the whole family can join the league.
With other brands such as MiMic, Sew Amazing, Little Roots, and Grasshopper Games among many more, we cover a wide array of product categories and draw on the trends in technology while also encouraging traditional play patterns.
01626 835400 | www.wiltonbradley.com
