STEM learning has emerged in recent years as a vital addition to modern education, equipping children with the critical thinking skills and scientific knowledge necessary to thrive in an ever-evolving world. Recognising the importance of fostering curiosity, problem-solving abilities, and a passion for discovery from a young age, educators and parents alike have embraced STEM as a key component of early childhood development. It was this recognition that led Wilton Bradley to launch its PlayHouse brand, and this year it announces two exciting new additions to its ever-growing range – PlayTray and Pop-Up Play Town.  

Crafted from food-grade plastic, the durable PlayTray serves as the perfect canvas for a range of fun activities for kids, including painting, sensory exploration, and STEM experiments. It features a convenient pouring spout for effortless clean-up, detachable legs for space-saving storage, and easy-lift cutouts for seamless transitions between indoor and outdoor settings. Its adjustable height options ensure suitability for children of varying ages and sizes, while its thoughtful design ensures accessibility through standard UK doors, making it a fantastic addition to any playroom or classroom. As the UK number-one corporate manufacturer in water/sand toys Wilton Bradley is proud to offer the PlayTray as a standalone item, as well as a pre-packed set for which there are two play mat options – Sea/Dino or City/Race.  

Complementing the PlayTray is the captivating world of Pop-Up Play Town. Consisting of three imaginative designs – asupermarket, ice cream shop, and theatre – each playset will spark boundless imagination and endless adventures. 

Making STEM learning accessible lies at the heart of PlayHouse values – this product was designed to suit all homes – all that’s needed is a door! With extendable rods that easily attach to standard UK doors for a quick and easy set-up, Pop-Up Play Town paves the way for immersive roleplay scenarios and the development of social skills. Interactive accessories and vibrant designs elevate the experience, while the inclusion of paper play money introduces valuable math concepts, seamlessly blending education with play. 

Azaria PR

01626 835400
sales@wiltonbradley.com
www.wiltonbradley.com 

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