Wilton Bradley will showcase a range of toys and games at the Toymaster Show. The portfolio for the event includes new launches alongside existing bestsellers.
First on the showcase list is the ground-breaking PlayTray. Made from food-grade plastic, it’s a versatile activity platform perfect for painting, sensory play, and STEM activities. The adjustable height suits children of all sizes and the PlayTray can be offered as a standalone table, or in a set with Sea/Dino or City/Race play mats.
The new Pop-Up Play Town range transforms standard UK doors into an imaginative roleplay area. Designed with creativity and ease of use in mind, it invites children to create their own play spaces anywhere and any time. It encompasses supermarket, ice cream shop and theatre designs with accessories such as paper play money.
The Wilton Bradley licensed product line-up is being expanded with the iconic Land Rover Defender and the Aprilia Motorbike.
The new Land Rover Defender ride-on is exclusive to the UK and combines style with functionality, making it a must-have for the season. With its authentic design mimicking the real vehicle and including cutting-edge features, this Land Rover Defender could well be the season’s ultimate must-have.
The Aprilia Motorbike Ride-on is nigh-on perfect for speed enthusiasts and budding racers. With the legendary Aprilia racing heritage at its heart, this ride-on is designed to deliver not just the glamour but the exhilaration of a real motorcycle adventure.
The new Xootz Magical Unicorn Ride-on will also be at the show. It’s designed with the utmost care for safety and fun. The Unicorn boasts a host of magical features such as its light-up horn. There are also the hairbrush and carrot accessories to encourage interactive play.
The Big Bumper Car, which remains a favourite, will also be on display. Its popularity is growing through engaging videos on platforms such as TikTok which showcase the sheer enjoyment it provides.
The Wilton Bradley WaterWall has had an impressive 170% growth in unit sales in the last year. This success can be attributed to its engaging STEM features and simple, yet enjoyable water play experience.
Finally on the product mention front, the 2022 Bubble-Go Scooters range now includes the Bubble-Go Trike, which was met with similar success. The Trike and the Scooters will be at the show.
Each range selected for Toymaster stands out for its quality, educational value, and fun. They highlight the fact that Wilton Bradley’s commitment to enriching children’s lives through play is stronger than ever.
There will be a range of offers and deals across early buy, promotions and clearance for orders placed at the show.
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Stand: Lower Marquee
