Widdop & Co, a fifth-generation family-run business with a 140-year history, has announced the launch of its latest product range, Softies, a delightful collection of plush toys and gifts designed to bring joy to children and adults alike.
The new line features charming characters from teddies to turtles, and bunnies to brown foxes. Developed by Widdop CEO, Stephen Illingworth, this heartwarming collection was inspired by the children of the company’s team, including his own kids.
Stephen said: “This range is close to my heart. The names of these cuddly companions, like Talia and Hudson, were lovingly chosen thanks to our team’s children and my own family. It’s a celebration of the creativity and innocence that kids bring into our lives.”
Stephen and MD brother, Dan, have both worked tirelessly to expand the company’s portfolio of gifts to now include plush and soft toys, while staying true to the firm’s heritage.
“AS A FAMILY BUSINESS, WE’VE ALWAYS BEEN ABOUT CREATING PRODUCTS THAT CAPTURE CONNECTION AND WARMTH“
Dan said: “As a family business, we’ve always been about creating products that capture connection and warmth. The Softies range perfectly embodies that spirit. These toys are not just adorable – they’re designed to be cherished companions for years to come.”
Each character is presented in a gift box designed to resemble a charming house, complete with white detailing and branded elements that enhance the gift-giving experience.
With competitive pricing, excellent quality, and reliable supply, Softies is the ideal partner for gift shops, toy stores, and boutiques aiming to enhance their product offerings.
Available to trade customers, this collection is poised to deliver consistent retail success, combining customer appeal with strong business value for retailers nationwide. The launch of Softies marks another milestone in Widdop & Co.’s history.
Stephen concluded: “We’re incredibly proud of our heritage. But what excites us most is how we continue to evolve while staying true to our values.”
