WHSmith to open 37 more Toys R Us shop-in-shops

WHSmith revenue grew 7% in 2024 compared with the previous year. Its high street business is also performing in line with expectations. 

The group expects to open an additional 37 Toys R Us shop-in-shops before Christmas to reach 76 in total.

“We have ended the financial year in a strong position, delivering a performance in line with our expectations with good growth across our travel businesses”

In a pre-close trading update, the group also announced a £50m share buyback with the intention to return surplus cash to investors.

WHSmith group chief executive, Carl Cowling said: “We have ended the financial year in a strong position, delivering a performance in line with our expectations with good growth across our travel businesses. Our UK division performed particularly well over the peak summer trading period.” 

Azaria PR

The rollout of Toys R Us to more locations is part of WHSmith’s emphasis on highly disciplined space management to maximise returns.

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