Warner Bros Discovery is heading into cinemas with its next big DC film, The Flash, due to speed in on June 16 worldwide and its global consumer products arm is planning a similarly speedy entrance into stores with merchandise.
Global partners include familiar names such as Mattel, Funko, Spin Master, Rubies and McFarlane Toys.
“DC’s The Flash starring in his first-ever feature film calls for a robust collection that celebrates a once-in-a-lifetime event: The Flash, Batman and Supergirl appearing in the same live-action film,” said Pam Lifford, President, Warner Bros. Discovery Global Brands and Experiences. “Alongside renowned partners from around the world, we’ve developed a cross-category line that commemorates this Multiverse-breaking adventure.”
The toys and collectables selection is headed up by Supergirl Barbie Doll, as well as items for older and younger children and more for grown-up comic book fans too. Warner’s announcement added: “Signed toy partners include Spin Master who launch a line-up of action figures, vehicles and role play toys with key retail accounts including Smyths Toys in the UK and Ireland and Amazon UK and France. Fan favorite pop culture specialists Funko have extended its DC offering with a POP Movies collection of The Flash collectible figures which are available to buy now at FunkoEurope.com. McFarlane Toys completes the European toy offering with 7” collectible action figures of The Flash aimed at adult fans and DC devotees.
