VTech Baby has partnered with ex-England football star Ellen White to celebrate milestones in new parents’ and their offspring’s lives.
The new partnership was launched with a survey commissioned by the company to look at milestones and how they changed for people after becoming parents, with 86% of respondents saying they had changed their idea milestones after giving birth.
Former football ace and new mum White concurred, saying: ““As a professional footballer, I have always had a mindset-orientated focus which has driven me to achieve things, sometimes against the odds. But there is no doubt that having a baby, whose needs I want to put before my own, not only changes that focus but has given me an incredible sense of perspective and has brought huge joy. It is so wonderful to see Maeve as she grows and develops – such a delight to watch as she achieves, not just the big milestones such as sleeping through the night and sitting up, but also the small moments of magic, like a little smile.”
“Whilst it is wonderful to see that 87 per cent of those surveyed said it was reassuring to buy toys from well-established, trusted brands who research and develop their products specifically for milestones”
Rebecca Lazarus, UK Marketing Manager for VTech Baby
Rebecca Lazarus, UK Marketing Manager for VTech Baby comments on the campaign; “Whilst it is wonderful to see that 87 per cent of those surveyed said it was reassuring to buy toys from well-established, trusted brands who research and develop their products specifically for milestones, we totally recognise that it’s not all about the big achievements. Very often it is the complete opposite, with such joy often being found in the little daily moments. All babies are unique, and each and every one of them develops at a different rate. We encourage parents to relax and enjoy the journey without worrying or comparing.”
VTech is using the new partnership to push some of its products for newborns and toddlers such as 4-in-1 Tummy Time Fawn, Explore & Discover Roller and First Steps Baby Walker.
