VTech and LeapFrog are delighted to be supporting this year’s International Day of Play on 11th June 2024. They are helping to extend the reach of the BTHA’s maketime2play campaign by sharing the great messages and play suggestions with the hundreds of thousands of followers across both VTech and Leapfrog’s Facebook and Instagram.
Championed by the BTHA and their work with maketime2play, the International Day of Play aims to shine a light on preserving every child’s right to playful exploration, building confidence, awareness and development.
“Children’s play is at the heart of everything we do. On this International Day of Play, we celebrate the boundless possibilities that play offers”
Rebecca Lazarus, UK marketing manager at VTech and LeapFrog
VTech and Leapfrog understand how important it is to support Maketime2play’s mission; to spark children’s creativity and curiosity by offering endless ideas for play. Encouraging play and exploration benefits children’s physical, emotional, creative, social, and behavioural development. Playtime is about more than just having fun – it’s crucial for nurturing essential life skills and fostering emotional well-being. That’s why the International Day of Play is designed to encourage vital investment in diverse, inclusive, and safe play environments, ensuring every child, including those facing additional challenges, has the chance to explore and grow through play.
Rebecca Lazarus, UK marketing manager at VTech and LeapFrog said: “Children’s play is at the heart of everything we do. On this International Day of Play, we celebrate the boundless possibilities that play offers, reminding us all of the importance of fun and imagination in building a brighter future.”
VTech and Leapfrog want to ensure that every child has the opportunity to explore, learn and grow through the joy of play.
