Recyclings is the name of a new toy range from Vivid Goliath, set to launch across the UK and Eire from January 2022.

The collectable Recyclings characters are made from 70% recycled plastic, and each one saves seven bottle caps (average based on weight) from landfill – which not only means guilt-free collecting but also educates kids on sustainability. In addition, the range includes eco-friendly packaging: each capsule that the characters come in is made from 100% recycled plastic.

From Dumplings to Dragons, Hotdogs to Handbags, and Popcorn to Pandas, there are more than 90 Recyclings to collect in the first season, spanning eight categories including foodies, nature, under the sea, movie night and more. There are also limited edition Recyclings – Glittery Shooting Star, Golden Treasure Chest or Glowing Ghost – to make collections even more exciting. Recyclings double up as handy-pencil toppers too, to bring style to study time.

“We’re delighted to partner with Headstart to distribute Recyclings, and the range has been curated to meet all the key price points. From the entry priced Collector Cap Pack through to storage and display cases and a Collection Truck Playset coming later in 2022, there is a price point for every occasion.”

Vivid Goliath senior brand manager Chloe Burrowes

Vivid Goliath senior brand manager Chloe Burrowes said: “We’re delighted to partner with Headstart to distribute Recyclings, and the range has been curated to meet all the key price points. From the entry priced Collector Cap Pack through to storage and display cases and a Collection Truck Playset coming later in 2022, there is a price point for every occasion.”

The range will be launched with an extensive marketing plan. Chloe explained: “We will be covering all channels where children are consuming content. YouTube and the all-important Influencers network will help to show both parents and children the collectability, cute characters and environmentally-friendly ethos behind the brand.”

A Recyclings game will be available to download to merge physical and digital worlds, and the brand will be supported with TV commercials.

Click here to see the launch video on YouTube: https://www.youtube.com/watch?v=UrtdYCxaRU0

www.goliathgroup.com

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