Vivid / Goliath have appointed Havas Entertainment to manage their ongoing media campaigns starting AW ’22.
“We have all seen how the media landscape has evolved, diversified and fragmented and we believe Havas are well placed to help manage our campaigns with their creative and digital capabilities as well as their agile approach to assessing campaign effectiveness.” states Vivid Goliath’s Marketing Director Darrell Jones
“As our portfolio grows and diversifies across Toys, Games and Arts and Crafts, there no longer is a one size fits all media solution and we are excited to work with the Havas team to explore creative campaign ideas to support our ranges including key new launches across Sky Dancers, Animagic’s Gecko, Recyclings, Casefiles, new Crayola Washimal Playsets and Glow Station as well as our quirky new kids game Chicken Poo Bingo” says Jones.
Client Partner Tamara Strange at Havas Entertainment added “We are absolutely thrilled to be working with the dynamic Vivid /Goliath team at such an exciting time for the company and we are looking forward to creating engaging media campaigns in partnership with them across their impressive array of toys and games brands”.
