Bulldog Licensing, agent for the iconic darts game show and brand Bullseye, has announced a number of major deals involving the property which has been successful for over 40 years – and is now enjoying its highest profile this century.
University Games, the relevant one for TnP, will be launching its first-ever Bullseye range this year. The range will include a Board Game and Mini Darts Dice Game, which is set to be great fun for all the family.
Both games make use of the well-known format, imagery and catchphrases from the Bullseye TV quiz show. The first board game was showcased to a very positive response at London Toy Fair in January and was included in Toy Fair’s Hero Toys list. The range will arrive at retail in May 2025.