University Games has embarked on the first year of a marketing activity on a dedicated three year strategy to build brand and product awareness for The Learning Journey in the UK, following the acquisition of the business.
The Learning Journey mass marketing campaign for the UK is already underway and includes a wide range of activity that includes an exciting partnership with the Parenting Hell Podcast, hosted by Rob Beckett and Josh Widdicombe.
Other key elements of the campaign include a two-month partnership with netmums with a campaign reach of over 3.5 million with influencers, newsletters, editorials and support across social media. As well as the key netmums activity, University Games will be running traditional display, VOD alongside ongoing social media advertising on key platforms, to target the new Learning Journey consumers.
The 40-strong Learning Journey range focuses on games, puzzles and toys for the key ages and stages from baby and preschool, through to 12 years old, and includes a selection of high-quality electronic, sensory and construction toys as well as a complete series of educational games and puzzles.
