The games and puzzles specialist University Games has set its Q4 Christmas media schedule in motion with primetime TV, radio, and high-profile online campaigns for the table football game Subbuteo, as well as significant digital campaigns for several of its bestselling family games.
The heavyweight media schedule for Subbuteo kicked off in September with core timing running across mid-October through to December. It includes TV advertising within family, sport, and adult time with the inspiring and nostalgic family-led Subbuteo TV commercial, featuring the voice of the sporting broadcasting legend John Motson. The TV exposure will headline supporting activity that includes radio partnerships, YouTube, and social media plans, as well as digital activity with Sky Sports Premier League videos and highlights both in app and online.
There will also be a comprehensive TV, online and social campaign for Smart Ass, as well as digital and social campaigns for Kersplatt! and Dumb Criminals, and 2021 newcomers Judge Your Friends and 5 Star Review.
“Subbuteo is an iconic game that was a bestseller last Christmas and, with the new Official England Lionesses Main Game”
Gemma Lewington, marketing director at University Games and The Lagoon Group
Gemma Lewington, marketing director at University Games and The Lagoon Group, said: “Subbuteo is an iconic game that was a bestseller last Christmas and, with the new Official England Lionesses Main Game – the first all-female Subbuteo team – now available, this family favourite is certain to be featuring on Christmas lists this year.
“Smart Ass, Kersplatt! and Dumb Criminals are also three high performing and brilliantly entertaining family board games, and the two new games – 5 Star Review and Judge Your Friends – are very on trend and perfect for a hilarious night in with family or friends. With these new and exciting lines supported by extensive campaigns running on TV and across social and digital media channels, they are set to create a bang for quarter four!â€
University Games and The Lagoon Group offers a comprehensive portfolio which includes Subbuteo, Smart Ass, Sort it Out, Stupid Deaths, Kersplatt, Lagoon Table Tops, What’s Up and Don’t Say it, as well as Football Stadiums, Harry Potter and Game of Thrones 3D puzzles.
