UKMums.TV is delighted to announce the winners of its Baby & Pre-School Awards 2023. 

Organised and published by the online parenting website UKMums.TV, this awards programme is designed to recognise the best products, services and brands in the baby and pre-school domain. 

Much like the Mums Choice Awards, which will run later this year for the ninth consecutive year, the goal of the Baby & Pre-School Awards is to give parents and gift buyers a clear insight into which early years products are favoured by their peers. As with all award programmes run by UKMUMS.TV, entrants are judged through individual testing by the readers of UKMums.TV, as well as by the UKMums.TV team. 

“This year’s Baby & Pre-School Awards has been incredibly well supported, with entries from companies big and small! The standard has been exceptionally high, and we would like to thank all our entrants

Caro Davies, organiser of the UKMUMS.TV Baby & Pre-School Awards

Caro Davies, organiser of the UKMUMS.TV Baby & Pre-School Awards, said: “This year’s Baby & Pre-School Awards has been incredibly well supported, with entries from companies big and small! The standard has been exceptionally high, and we would like to thank all our entrants, as well as our mums and their families who helped us test and review products this year.”

Azaria PR

The results of the Best Early Years Toy & Entertainment categories are as follows:

Best Early Years Toys – Outdoor Toys:

Gold – Scuttlebug Beetle by Mookie Toys

Silver – Micro Air Hopper by Micro Scooters

Bronze – Sand and Water Play Table by My 1st Years

Highly Commended – Fisher-Price My First Trampoline by Sportspower


Best Early Years Toys – Toys to Support Education & Development:

Gold – Fat Brain pipSquigz by Tomy

Silver – Little Smoby Activity Table by Simba Smoby Toys

Joint Bronze – TP Active-Tots Pikler Style Wooden Climbing Triangle & Slide by TP Toys

Joint Bronze – Farmhouse Sorter by My 1st Years

Highly Commended – Big Feelings Nesting Fruit Friends by Learning Resources

Best Early Years Toys – Licensed Toys:

Gold – Alphablocks Phonics Fun by Trends UK

Silver – Sesame Street Potty Time Elmo by Just Play

Bronze – Gabby’s Dollhouse – Gabby’s Purrfect Dollhouse by Spin Master

Highly Commended – Minnie Mouse Glam & Glow Playset by Just Play

Highly Commended – PAW Patrol Lookout Tower Playset by Spin Master

Best Early Years Toys – Classic Play Toys:

Gold – Warmies Selection by Warmies

Joint Silver – John Deere Build a Johnny Tractor by Tomy

Joint Silver – Stickle Bricks Fun Tub by Flair

Bronze – Baby QBoids Construction Set by Engino

Best Early Years Entertainment Products – Immersive & Interactive Toys:

Gold – Paint Pop Paint Sticks by Trends UK 

Silver – CoComelon Learning JJ Doll by Just Play

Bronze – Peek-A-Zoo by Smart Games

Highly Commended – Sesame Street Elmo’s Learning Letters by Just Play

Best Early Years Entertainment Products – Video Games:

Gold – Peppa Pig World Adventures by Outright Media

Silver – Gigantosaurus: Dino Kart by Outright Media

Bronze – PAW Patrol: Grand Prix by Outright Media


Best Early Years Entertainment Products – Best Early Years Books:

Gold – Baby Touch: Farm Animals by Ladybird 

Silver – Where’s Mrs Panda? by Nosy Crow

Joint Bronze – National Trust: Big Outdoors for Little Explorers: Farm by Nosy Crow

Joint Bronze – My First Lift-The-Flap Nursery Rhymes by Nosy Crow

Highly Commended – Biff, Chip & Kipper: Read with Oxford Stage 1 – 24 books (Age 3+) by Books2Door

Highly Commended – Let’s Go Home, Baby Rabbit by Nosy Crow

Highly Commended – Jolly Learning Little Word Books by Jolly Learning

Best Early Years Entertainment Products – Best Early Years Magazines:

Gold – Fun to Learn Hey Duggee Magazine by Redan Publishing

Silver – Fun to Learn Peppa Pig Bag of Fun Magazine by Redan Publishing

Joint Bronze – Fun to Learn Friends Magazine by Redan Publishing

Joint Bronze – Fun to Learn Peppa Pig Magazine by Redan Publishing

All results and further information about the winning products can be viewed here.

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