We had another wonderful interview with the Toy Fair TV team In our January issue. They were gearing up for another vibrant and energetic production for the 2025 show. Anna Williamson and Gav Inskip – whose charisma, humour and warmth will be at the heart of its success – told us about previous experiences and their plans for this year’s production.
Enjoy your coffee and your Friday morning read!
More than 250 exhibiting companies ranging from established industry giants to innovative newcomers, are poised to present their latest products at the UK’s largest dedicated toy, game, and hobby trade show. Toy Fair TV will be at the forefront, bringing exclusive insights into the freshest launches, exciting demonstrations and emerging trends.
What is your favourite toy category?
Gav: It’s always board games and of more recent times Escape Room games. I’m always surprised that still, every year there’s a new quiz format, or a new gameplay idea that I’ve never seen before and I think it’s pure genius. It’s the reason why one of the biggest TV formats we’ve had for years – The Traitors – actually comes from a card game. So you never know the next big thing you might find wandering around Olympia!
Anna: I’ve got two young children aged five and eight, so this year I’m feeling particular pressure from them to report back on all the latest wares. Lego, Barbie, Gabby’s Dollhouse and anything STEAM
are big favourites in our house right now.
How would you describe Toy Fair TV’s role for exhibitors?
Anna: We bring the spotlight to the show floor! Our aim is to speak to as many exhibitors as possible. Last year we conducted a whopping 100 interviews – it was busy! Toy Fair TV is here to champion your toys and games, from live demos to chatting about the next big thing – whether you’re a big or small brand – we’re here for you.
Gav: That’s right, Anna. So make sure you book your slot with Toy Fair TV to claim your part in the spotlight so we can help bring your story to life. Toy Fair TV helps deliver your fresh ideas and innovations right into the hands of those who matter.
“I love looking at the Toy Fair’s Hero Toys display. It’s our annual showcase highlighting some of the stand-out toys from the show floor and I can’t wait to see the winners this year”
What are your most memorable and standout moments?
Anna: Oh, where to even start? I love being at the forefront of fun – and that’s what Toy Fair is all about. Being among the first to lay eyes on the hottest launches is magic. Last year was particularly special though, celebrating the 70th anniversary was very poignant and exhibitors celebrated with style.
Gav: Without a doubt Anna. And if I may say, seeing Michael McIntyre morph into a life-size Funko-Pop box was pretty spectacular – I never expected that —pure brilliance!
Anna: Oh, and last year was full of celeb-spotting too. From Richard Hammond, and cast members Ash Bibi and Anthony Mathurin from The Traitors, to our friend Stephen Mulhern adding his usual magic.
Is there anything that you are particularly looking forward to this year?
Anna: The Gold Zone is where I’m headed first It was named the Greenhouse for the past 19 years and now in its 20th year I’m excited to see the re-brand and discover some of the smaller and start-up companies exhibiting there. It will be full of lots of hidden treasures.
Gav: I love looking at the Toy Fair’s Hero Toys display. It’s our annual showcase highlighting some of the stand-out toys from the show floor and I can’t wait to see the winners this year.
Do you have any top tips for Toy Fair 2025?
Anna: First things first, schedule your meetings and networking sessions. There are so many brilliant people to connect with.
Gav: Yes, there are so many great stands to see so if you are attending as a visitor it’s worth planning your time in advance so you don’t miss out on it.
It’s also so important to leave some free time to walk the show and talk to new people.
Anna: Oh, and trust me on this – comfortable shoes are a must. It’s a three-day marathon of business and fun, and your feet need to keep up. Every inch of Toy Fair is abuzz with something innovative, so keep those eyes peeled.
Gav: And you can’t miss us on Toy Fair TV – we’ll be everywhere, so come find us and say hello!
How would you describe the joys of hosting?
Anna: Without a doubt, sharing the spotlight with Gav – my sidekick in all things playful. Teaming up with one of my oldest mates to host Toy Fair TV? Pure gold.
Gav: Of course! But let’s not overlook the spectacle that is the character parade. Where else do you see Paddington Bear and Peppa Pig crossing paths, or Pikachu and Mario leading a conga line?
Anna: Toy Fair 2025 is shaping up to be an incredible event. We love sharing the latest innovations in toys and games, and we can’t wait to bring the story of Toy Fair to life for everyone. It’s an event you won’t want to miss!
