It’s all about the experience, using toys without screens, and play for all – with adults and parents enjoying games as much as children… These are among the key toy trends for the 2022 according to the US-based Toy Association.
The organisation has unveiled its toy trends for the forthcoming holiday season, with those trends based on product research and tracking by the Association, as well as a major survey which polled 2,000 American parents about toys and their purchases.
The key trends for the final quarter come under the headings of All About The Experience, where parents help their kids create memories through play; Purpose-Driven Play, which sees parents welcoming the more progressive and diverse toys that are sustainable and touch on social issues as well as supporting children’s mental health; Entertainment Everywhere, highlighting how toys and play are crossing over into social media and the digital world, bringing with it endless possibilities; and Play For All, with parents and adults buying toys for themselves as well as kids.
“While reports indicate that consumers have lower confidence to spend due to inflation, toys historically have proven to be recession resistant because of their affordability and families’ desire to make sure kids experience the wonder of play through toys and games”
Adrienne Appell, executive vice president of marketing communications at The Toy Association
1, executive vice president of marketing communications at The Toy Association said: “While reports indicate that consumers have lower confidence to spend due to inflation, toys historically have proven to be recession resistant because of their affordability and families’ desire to make sure kids experience the wonder of play through toys and games,” said “Our research shows families are turning to play to destress, make memories, and have fun: In fact, 67 percent of parents in our survey said they spend more time playing with their kids now than they did before the pandemic, and 54 percent said they specifically seek out toys that will enable them to make new memories with their children.”
