Toys”R”Us has announced its first senior appointment in the UK. Mike Coogan has joined the retailer as marketing and e-commerce director.

With 27 years of experience within the former Toys“R”Us UK operation, his role includes the development and management of ecommerce and marketing teams. Mike will be assisting Toys”R”Us and Babies”R”Us to establish UK operations over coming weeks.

“Mike has extensive expertise in ecommerce and retail including efulfillment, web development, call centre operations and digital marketing”

Dr Louis Mittard, CEO and managing director of Toys”R”Us ANZ

Dr Louis Mittard, CEO and managing director of Toys”R”Us ANZ said: “Mike has extensive expertise in ecommerce and retail including efulfillment, web development, call centre operations and digital marketing.

He also brings an intimate understanding of the Toys“R”Us and Babies“R”Us brands within the UK toy and baby retail context, and a track record for driving growth and maximising return on investment.”

Last month Dr Louis Mittard talked to TnP about plans for Toys”R”Us and Babies“R”Us to return to the UK in 2022, with dedicated websites in the first phase. The company is in discussions with a large number of existing and new employees, suppliers and service partners and had a dedicated ‘Supplier

Expression of interest’ page set up for potential partners to register their interest at http://eepurl.com/hL38FL

In late October, Toys“R”Us ANZ Limited and WHP Global, the parent company of Toys“R”Us and Babies“R”Us announced they had signed a landmark long-term exclusive licence agreement for Toys“R”Us ANZ to run digital and physical retail commerce for Toys“R”Us and Babies“R”Us in the UK.  

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