WHSmith has announced the location of the first of the of 37 new Toys“R”Us shops that are due to open in its stores this year.
Three new Toys“R”Us shop-in-shops are set to open every week between now and Christmas – resulting in 76 shop-in-shops in total across UK high streets.
The next round of Toys“R”Us openings from WHSmith will start on Saturday 28 September, with Bexleyheath, Eastbourne and Southampton the first new stores to open their doors. The new stores will bring a wide range of the latest toys and games to more families and customers, giving them more reasons to visit and shop with WHSmith during a key time of the year for high street retailers.
Sean Toal, MD WHSmith High Street, said: “Nearly 40 years ago Toys“R”Us first came to the UK, and we take great pride in being the steward of this much-loved brand in the UK. We’ve had queues around the block for many openings in the last year which tells you just how much people are loving seeing Toys“R”Us back again. But our job isn’t done yet, and I’m pleased to be bringing the magic of Toys“R”Us to even more customers over the coming months ready for the best time of year – Christmas!”
WHSmith’s plans to open a further 37 Toys“R”Us stores also demonstrate the retailer’s growing expertise and commitment to bringing a leading selection of toys and games to the high street, with 15% of the retailer’s high street stores set to feature a shop-in-shop after the upcoming openings.
Top five toys expected to be bestsellers this festive season
Michelle Phillips, WHSmith and Toys“R”Us Toys & Games buying manager, has shared the top five toys and games to watch out for this Christmas.
Michelle said: “In Toys“R”Us we offer so many different brands and have a wide range of choice for the whole family. We’re expecting Squishmallows to top the list of our bestselling toys this Christmas because we know they are really popular. Ladbaby have also just released a hilarious new game dedicated to their sausage roll obsession likely to be a family favourite. And we can’t forget our very own Geoffrey the Giraffe who will be stocked in every Toys“R”Us store. Stocks are limited so make sure you pick them up from our stores as soon as you can.”
