Retailer Tim Evans opened a pop-up store next to his Toys and Games Worcester shop to help launch the local edition of Monopoly.
The Worcester Edition of the popular board game had been off the shelves for some 16 years and, after discussions with Winning Moves, a decision was made to bring it back.
And the launch day, with a pop-up shop – and more similar initiatives to come – helped shoft more than 200 or so copies of the game.
Evans told TnP: “After a thinking over the terms we decided to go for it and we got the artwork and content all agreed in May ready for a mid-November launch. We have an exclusive on the set so the benefits to our business are far above the sales figures it brings. The publicity, word of mouth and recognition the business gets from such a high profile product and launch in the Worcester area cannot be underestimated, especially at Christmas. Also, it’s a legacy moment for us, and for what still is, a small family business.
“We were really pleased with the pre-orders we got, just short of 200, driven by our social media and instore promotion. Launch weekend was excellent, another 200 units. We had a pop up store just for the launch next door to our normal shop on Saturday and sales still good on Sunday and Monday. We had to allocate a full day delivering out to local households on Tuesday who paid for local delivery. We’re looking forward to continued strong sales going into Christmas.”
