The BTHA has announced that the 2022 Toy Trust Media Auction has raised a fantastic £77,550 during Toy Fair 2022 and has now raised £1,072,390 since the auction has taken place at Toy Fair.
The auction sees airtime and printed media slots generously donated by leading online, print and trade journals – while major retailers also added valuable promotional slots in their catalogues, resulting in £100,000+ of media space to bid for.
The Media Auction has been live throughout Toy Fair since 2009, with final bids being placed via auction boards which remained on display in the BTHA Member’s Lounge on the Upper Gallery of Olympia.
Details of the winning bids can be viewed on the Toy Trust Media Auction page by clicking here.
“Our thanks go to the Toy Trust’s generous media partners and toy companies for their incredible support over many years, as well as Havas Entertainment’s Jeff Taylor for his hard work and dedication in securing media items.”
Toy Trust Committee Chairman, Graham Canning
Toy Trust Committee Chairman, Graham Canning commented: “Our thanks go to the Toy Trust’s generous media partners and toy companies for their incredible support over many years, as well as Havas Entertainment’s Jeff Taylor for his hard work and dedication in securing media items. I’d also like to thank my industry colleagues for their generous bids this year which has got our 2022 fundraising off to a magnificent start and will help us in our quest to continue to support UK based children’s charities this year.â€
