Toy Fair is nearly upon us and this morning, September 26, sees visitor registration open for the historic 70th anniversary event due to take place in January next year.
The UK’s largest dedicated toy, game and hobby fair will be taking place, as previously noted, between January 23 and 25 at its regular home of Olympia, west London, with registration opening at 9.30am this morning for the event, which already boasts a sold-out floorplan and extended footprint.
Attendees from the previous three Toy Fairs will be receiving smart links to their existing profiles to make it easier to get tickets for the 2024 event, or you can click through to here https://www.toyfair.co.uk/
As ever, there will be new and first-time exhibitors, start-ups, inventors and more, with many dotted around the vast space but a further concentration in the Greenhouse Area in the Grand Hall. There will be new products and toys aplenty from all exhibitors, with more than 250 showing off their wares across the Grand, National and Upper West Halls. Product on offer will take in licensed toys, construction toys, board games and puzzles, tech toys, plush, arts and crafts and many more.
Attending will be buyers, retailers, licensors, inventors, designers, media, influencers, educationalists and the wider industry, with the opportunity to meet and share information and experiences.
Among those exhibiting at the next event are the likes of TOMY, HTI, Spin Master, Funrise, LEGO, Character Options Ltd, Funko, Hasbro, KAP TOYS, Jazwares, Vivid Goliath, tonies, Skillmatics, heo, Insect Lore and many others.
“We are really looking forward to welcoming back visitors, both familiar and new, to Toy Fair in January. With a sold-out floorplan, an increased footprint and celebrating the show’s 70th anniversary, Toy Fair 2024 is shaping up to be a very exciting and busy show”
Toy Fair director Majen Immink
And dotted around Olympia will be elements celebrating the historic 70th anniversary of Toy Fair, with classics that have been unveiled throughout the show’s storied history appearing to mark the historic birthday.
Press day will take place on the 23rd, while the final day, Jamuary 25, will be influencer day. You can see highlights from last year’s show here https://www.toyfair.co.uk/look-back/ and the floor plan and exhibitor list here https://www.toyfair.co.uk/visit/#floorPlan
Junior Brand Manager of exhibitor tonies Jessica D’Arcy said: “Attending Toy Fair is always top of mind for tonies when kicking off our events for the year! Toy Fair allows us to meet both our existing retail partners and develop new relationships, whilst also allowing us to check out all the brilliant work from other brands. As tonies has grown to be the fastest growing preschool toy brand in the UK and Ireland, our stand for 2024 needed to grow too. We’re really looking forward to January to show everyone what we’re working on and what’s coming at tonies next year.”
Toy Fair director Majen Immink said: “We are really looking forward to welcoming back visitors, both familiar and new, to Toy Fair in January. With a sold-out floorplan, an increased footprint and celebrating the show’s 70th anniversary, Toy Fair 2024 is shaping up to be a very exciting and busy show. To have reached our 70th Toy Fair is an amazing achievement, one which wouldn’t have been possible without the continued support from both our visitors and exhibitors, which we are incredibly grateful for.”
Commercial director of Toytown Brian Simpson said: “The three days we visit London Toy Fair each year are among the most important days of our calendar year. The amount of information, products & networking that we are able to do in such a short period of time is unparalleled, and aside from the absolutely massive to-do list I leave with after the Fair, it is a brilliant, action-packed bundle of craic & business to ensure we are right up to speed with the very best of what is going to be on our shelves for the coming year.”
