The BTHA is proud to announce that all exhibition space for Toy Fair 2025 is full. Any companies still looking for space are encouraged to apply online and join the waiting list now.
TnP (that’s us, that is) will also be there in our usual spot right by the main entrance. You can’t miss us – even if you want to.
Once again, Toy Fair will welcome over 250 exhibiting companies, both returning and new, to Olympia in London, from the 21 to 23 January 2025. The show will take place across both lower and upper levels of the Grand and National Halls as well as part of the Upper West Hall.
Majen Immink, head of Toy Fair, said: “It’s incredible to be sold out once again with so many months still to go. We look forward to assisting our exhibitors with their preparations over the coming months and to putting on the best platform we can for the industry.”
“It’s incredible to be sold out once again with so many months still to go. We look forward to assisting our exhibitors with their preparations over the coming months and to putting on the best platform we can for the industry”
Toy Fair is the first UK opportunity of the year for toy companies to promote their brand-new product launches and trends for the year ahead. And then there are the valuable networking opportunities with buyers, licensors, media and the wider industry, all under one roof.
This year’s Toy Fair will see the return of companies including Spin Master, The Lego Group, Gibsons, Golden Bear, Alley Cat Games, Curious Universe, Iron Studios and Marvin’s Magic, along with some new exhibitors such as Little Dutch, Small World Toys, Target Darts, Puzzle Post UK, and many more.
Hannah Cornish, national account manager at Big Potato Games, said: “It’s one of the highlights of our year – getting to catch up with our key retailers and partners while also connecting with the wider toy community. Toy Fair is where we check out the latest industry trends and soak in the energy and opportunities it brings, so it’s always a must for us.”
Toy Fair TV will be back to highlight the wide range of innovative products on display, including plush toys, games, puzzles, tech toys, construction sets, and more, via stand visits and the live stream which will be broadcast on various screens around the show and on the Toy Fair website.
Companies wanting to join the waiting list can do so at https://www.toyfair.co.uk/register/
For more information about joining the waiting list, please contact Rebecca Deeming-Mitchell at rebecca@btha.co.uk
Visitor registration for Toy Fair 2025 will open in late September on the Toy Fair website, www.toyfair.co.uk, when the floorplan and exhibitor list will also be live for planning.
