Tonies has marked its move into toy retailer Hamleys with a launch event at the flagship London store, scoring a PR coup that will boost the brand across the board.
Celebrities and influencers, competition winners and plenty of children gathered around as I’m A Celebrity winner and author Giovanna Fletcher and SKY TV presenter MC Grammar hosted the event and give the crowd a glimpse into the world of Tonies. The audience heard Gruffalo-themed stories from a giant Tonies box. Attendees included Vogue Williams, Binky Felstead, Ali Bastian and Perri Edwards
The move into Hamleys I the latest step in Tonies’ development, with the brand still celebrating NPD figures which show it is the fastest growing toy in the market and further consolidating its growth.
“Working with Hamleys to create our new tonies display in-store has been amazing, the team have been an absolute joy to work with, and just like excited kids, we are all looking forward to Christmas!”
Tonies partnership and PR Pinky Laing
Tonies partnership and PR Pinky Laing said: “We are so proud of our new partnership with prestigious toy store Hamleys. I remember running around Hamleys as a child, and so to see our products being stocked on the very same shelves is a dream come true.
“Working with Hamleys to create our new tonies display in-store has been amazing, the team have been an absolute joy to work with, and just like excited kids, we are all looking forward to Christmas!”
