The new game is set to be a hit with consumers this Christmas
Following its success in the Japanese market – selling over one million pieces – The Game of Saying Huh?! party game is predicted to be a favourite with UK families and millennials this Christmas.
The focus for the games’ marketing campaign has been to get the game into hands starting off at the UK Games Expo in June where attendees got to play the game and in addition handed out over 2000 samples.
To further this approach, TOMY is set to undertake an extensive sampling campaign across UK universities. During the excitement of Freshers’ week, the brand has launched a significant student sampling initiative where The Game of Saying ‘Huh?!’ sample pack will be distributed in 10,000 welcome packs through a strategic partnership with Dig In.
“We want to get as many people playing this fun party game as possible, so we are investing heavily with a strong sampling programme, as well as a mass awareness campaign through YouTube to reach our target audience”
Natalie Frow, European Senior Brand Manager at TOMY
The sampling campaign will span prominent UK university locations— such as Glasgow, Swansea, Belfast, Sheffield, and Nottingham to name a few. This ensures that the game reaches the vibrant student community, who are on the lookout for engaging and ice-breaking social activities.
Additionally, TOMY have enlisted sampling experts Come Round to help reach family and millennial households in October and November. The campaign is designed to encourage social sharing and showcase the game’s entertaining nature through social media platforms.
All three sampling campaigns are being further amplified through targeted paid social media advertising campaigns as well as a YouTube campaign starting from October onwards, ensuring that the game’s appeal spreads to mainstream audiences across the UK.
“We are thrilled to introduce The Game of Saying ‘Huh?!’ to our UK audiences,” says Natalie Frow, European Senior Brand Manager at TOMY. “We want to get as many people playing this fun party game as possible, so we are investing heavily with a strong sampling programme, as well as a mass awareness campaign through YouTube to reach our target audience who are looking for the next best game for their games night!”
The Game of Saying ‘Huh?!’ is now available for the UK market and is set to be a popular addition to TOMY’s extensive games category offering.
