Golden Bear Toys, a leader in the UK toy manufacturing sector, has been selected as the master toy licensee for the new preschool animation series “PeaKeeBoo”, which has been created by the Toikido creative studio.
The world of PeaKeeBoo has been described as a “nature-inspired show all about play and friendship” and is home to a range of unique characters who are united in their love of fun and zest for life.
“With our rich history and knowledge of pre-school licenses we like to think we recognise great content when we see it, and that’s what we saw when we first set sights on PeaKeeBoo”
Barry Hughes, MD of Golden Bear Toys
As part of the show’s comprehensive marketing strategy, Golden Bear Toys will launch a range of textured plush, figurines, and activity sets in the autumn and winter of 2025.
Barry Hughes, MD of Golden Bear Toys, said: “With our rich history and knowledge of pre-school licenses we like to think we recognise great content when we see it, and that’s what we saw when we first set sights on PeaKeeBoo. In addition, the chance to work with the great disruptive team at Toikido was too good an opportunity to turn down.”
Will Ochoa, chief commercial officer at Toikido, said: “Golden Bear Toys’ reputation for excellence in toy manufacturing is unrivalled, and we are excited to have them on board as the master toy licensee for PeaKeeBoo.”
PeaKeeBoo was announced in December last year and centres upon three main 2D characters: Pea, a small, green creature, Kee, a little bird, and Boo, a large, grey boulder-esque character. Award-winning singer-songwriter Sophie Ellis-Bextor has been confirmed as the narrator of the highly anticipated series.
