Having just got back from showcasing at the LA Fall Previews, Craft Buddy gave TnP a personalised tour at their headquarters where they have also been welcoming retailers and media alike to see up close their new spring and summer 2025 lines.
Craft Buddy has swelled their sales and marketing team and we caught up with a few of them including familiar faces – Dan (head of sales), Lisa, Cara, Charlotte and recently appointed OraRuth, head of marketing who were all on hand to take us through each of the new collections.
A lot more has been added to both licensed and non-licensed ranges that they have been developing themselves or with independent artists.
Craft Buddy saw an impressive first half year expansion in terms of retail customers and distributors both in the UK and Europe, securing more than 30 new retail partnerships across Europe.
In the UK, retailers including Ryman, The Entertainer, Asda and John Hall Group (which owns Spar North) have since come on board.
The strong performance of hit lines such as the Disney 100 Crystal Art Sticker Album (now exceeding 1.6m units in global sales to June 2024 only), is sure to continue amongst other successful licensed products, and with Craft Buddy making the Arts & Crafts category super cool, they are set to have even more best sellers through 2025 as they continue to go from strength to strength.
Although a lot of the new lines are still under wraps (sorry), all will be revealed in the coming weeks and months.
You really should get in touch if you haven’t already. You can contact the sales team on 020 3417 6565 or trade@craftbuddyltd.co.uk.
