Thumbs Up! has partnered with Cloudco Entertainment to introduce the Care Bears ‘Kea Kuma’ Digital Pet – an exciting new take on the beloved Care Bears brand, bringing nostalgic play into the digital age.
The Care Bears ‘Kea Kuma’ Digital Pet allows fans to care and nurture for their favourite Care Bears characters, engaging in feeding, playing, and nurturing interactions with their digital companion. With an interactive screen, collectible features, and signature Care Bears magic, the ‘Kea Kuma’ blends 90s nostalgia with modern tech, creating an immersive and heartwarming play experience.
Designed in the Care Bears Unlock the Magic style, ‘Kea Kuma’ (which means ‘Care Bears’ in Japanese) brings a vibrant and refreshed aesthetic to the digital pet world, staying true to the franchise’s latest visual direction.
“Digital pets have been on the rise since 2020, with no signs of slowing down. The Care Bears ‘Kea Kuma’ Digital Pet is aimed at both Millennials (nostalgic parents) and Generation Alpha (kids aged 6-12)”
Digital pets have been on the rise since 2020, with no signs of slowing down. The Care Bears ‘Kea Kuma’ Digital Pet is aimed at both Millennials (nostalgic parents) and Generation Alpha (kids aged 6-12), tapping into the emotional connection and excitement surrounding virtual pets across generations.
Henri Salameh, SVP and global commercial director of Santok Group (which owns Thumbs Up) said: “The Care Bears brand has always been synonymous with love, sharing, and friendship. With Kea Kuma, we are bringing those values to life in a way that speaks to both long-time fans and a new generation of children. We have designed from scratch a product that is true to the life of the Care Bears while embracing the digital evolution of toys. I mean, just look at how cool these look”.
The Care Bears ‘Kea Kuma’ Digital Pet will feature –
- Multiple Care Bears characters to choose from
- Fun and interactive mini-games
- Nurturing, Feeding, playing, and care activities to keep their bear happy
- Signature Care Bears expressions and animations
- A nostalgic but refreshed design
- Two additional pre-installed mini-games for extra engagement
Tanya Dervish, head of licensing for Thumbs Up! said: “Being a child of the 80’s Care Bears holds such a special place in my heart. Care Bears has always been a leader in creating emotional bonds through play, and Kea Kuma takes that to the next level. By combining digital interaction with the charm of Care Bears, we are excited to offer fans a product that will connect generations and bring joy.”
Katie Wilkinson, senior licensing manager, EMEA at Cloudco Entertainment, said: “Care Bears ‘Kea Kuma’ Digital Pet perfectly captures that spirit, combining nostalgia with interactive play that appeals to fans of all ages. We’re thrilled to be working with Thumbs Up! to introduce this exciting new way for fans to engage with Care Bears and can’t wait to see it become a favorite among collectors and kids alike.”
