Another three Toys R Us shop-in-shops will open tomorrow in Leicester, Cardiff and Ilford.
Customers will be greeted with their loveable life size mascot Geoffrey the Giraffe 3D sculptures where they can take selfies. The specially curated range of toys are displayed according to age, interest and category and customers can take part in interactive experiences, bolstered by demonstration tables and iconic visual Toys R Us elements.
WHSmith’s continuing partnership will see more openings in Kings Lynn, Tamworth, Havant, Weymouth, Coventry and Southport next.
WHSmith continue to open an average of three Toys R Us shop-in-shops every week in the build-up to Christmas. The new stores offer a wide range of the latest toys and games, giving customers and families more reasons to visit and shop with WHSmith during a key time of the year for high street retailers.
Having exclusively opened the first Toys R Us shop-in-shop in the UK in 2023, WHSmith has continued to open new Toys R Us outlets throughout 2024, growing to 46 different locations today and increasing to 76 shop-in-shops in total across UK high streets.
