This February, and for the first time ever, children can become part of the Hamleys team with immersive Character Experiences, joining Ring Master, Rag doll, Toy Soldier, and Racer, learning to be just like them! They can ring the famous store-opening bell with Ringmaster, stand to attention with Toy Soldier and practice teddy bear hugs with Rag doll to collect their training badges and become honorary Hamleys characters. Then challenge Racer to a speedy turn around the Hamleys Grand Prix track and claim their very own Official Hamleys Driving Licence!
Once they’ve been initiated into the Hamleys gang, there’s plenty more fun and magic to be had. Head to the Hamlet of Hamleys for Reindeer Training and learn to walk, talk, and pose like a reindeer to become the newest Hamleys Townsfolk recruit.
Join Sherlock and Toy Soldier as they search for Hamleys Most Wanted and track down a very mischievous bear on the loose! Follow the clues, sniff out the suspect, and solve the mystery of the disappearing gold coins… They’ll need all the help they can get to solve the case!
For all the budding wizards and witches out there, join us on the 10th February for a full day of magical celebrations to mark the launch of ‘Hogwarts Legacy’, and then get ready for the ultimate Broomstick training with the Hamleys Wizards all week. Learn how to soar, dip and dismount, and best of all, how to jump through hoops to qualify for the cup!
And that’s not all, the Pirate Parade will have little ones scrubbing the decks, heave ho-ing and dancing through seven floors of fun as part of the non-stop February fun on offer. Win prizes, grab a spot on the winner’s podium and take part in amazing, themed experiences. Most importantly, come on in and make memories this Half Term, discovering who you can become at Hamleys.
