Following the acquisition of the ChillFactor brand last year, Character Options’ marketing plan has started and is set to take the brand to whole new level.
The all-new ChillFactor Neon Slushy Maker has launched, with awareness being driven through multiple platforms. The new ChillFactor brand website, www.thechillfactor.com, is live and features demo videos, recipes, and downloads, supported with new TheChillfactorUK social channels across Facebook and Instagram.
With the online structure in place, marketing activity will be heating up, with a series of posts from leading TikTokker Gabi Faye. Gabi Faye’s first video for ChillFactor went live early April, generating over 1.5 million views within days. Parental influencers will also push to the online channels, whilst preroll and TV advertising will deliver high impacts during key holiday periods.
An exciting date in the calendar is the return of ChillFactor to the BBC Good Food Show Summer in June at the NEC. Demonstration of both child and adult recipes will be given on all four days, with tasty samples of the instant slushy treats to be given out throughout the show. This first show of the year will be followed with a dedicated ChillFactor stand at the Big Christmas Press Show in September, plus a further consumer show prior to Christmas.
Kathryn Ludlum, Character Options’ Brand Manager for ChillFactor commented: “As the brand owner we’ve planned significant investment in marketing and product development to drive growth in sales for this range which will be extended in Autumn 2022. Positioning ChillFactor as a lifestyle brand of choice, accessible to anyone, no matter your age, is highly important. Our marketing strategy is diverse, innovative and fun. It’s an exciting year ahead and we can’t wait to share what will come next for the brand.â€
For more information about the ChillFactor collection from Character Options, please call 0161 633 9800 or email sales@charactergroup.plc.uk.
