Sustainability has become a big topic worldwide, and the International Trend Committee for the German trade show Spielwarenmesse is devoting its efforts to this development. To highlight the importance of the topic within the toy industry, the 13 members of the Trend Committee will be focusing on this one mega trend for 2022: Toys go Green.
Made by Nature: bamboo, cork and more
Wooden toys such as building blocks and sorting games have long been firm fixtures in countless children’s playrooms. The Made by Nature section demonstrates that toys can also be made from many other natural materials. The range of raw materials that nature has to offer is broad and diverse, and includes products such as maize, rubber, bamboo, wool, and cork.
Inspired by Nature: the plastics of the future
The Inspired by Nature segment revolves around renewable raw materials. The production of plastics is heavily dependent on fossil resources such as oil, coal, and natural gas. This category demonstrates that there are other ways, too. It presents toys made from bio-based plastics that are environmentally friendly.
Recycle & Create: new from old
Sustainably manufactured products are at the heart of the Recycle & Create category. On the one hand, it showcases toys made of recycled raw materials; on the other, it focuses on creating new toy ideas with upcycling.
Discover Sustainability: learning through play
Toys can help children to understand complex situations by simplifying and clarifying them. These are the products at the forefront of Discover Sustainability. The segment displays toys that use play to explain topics such as the environment and climate, and to make children aware of the issues.
Spielwarenmesse 2022 will be bringing the topic to life at the Toys go Green special area in Hall 3A. Toys relevant to the categories will be presented on four themed islands for retailers to discover and try out. Additionally, the special area will provide background information on the topic of sustainability. Next door, at the Toy Business Forum, industry participants can similarly learn about Toys go Green from daily expert presentations.
Articles on the topic of sustainability and examples of best practice are available at www.spielwarenmesse.de/en/toysgogreen.
