The Insights Family, the global specialist in kids, teens, parents, and family market intelligence, has announced growth and expansion across its Manchester operations. This follows significant investment from BGF – one of the largest and most experienced investors in the UK and Ireland.
“We are strongly committed to attracting top talent in the region, with each person bringing a wealth of experience and expertise to our business”
Building on the successful funding round, The Insights Family has strengthened its Manchester team with key appointments, including Adam Woodgate as VP of Research Solutions. Adam brings a wealth of expertise in programming, content creation, and media research to the role. He will oversee the research solutions team, working closely with brands, media buyers, and content creators, providing strategic advice based on media consumption patterns and emerging kids and family trends from the 700,000 interviews conducted annually by The Insights Family.
Other key additions include:
- Stephen Finch as VP of Product. He brings 13 years of experience in product management, including a significant tenure at Dunnhumby. Stephen has a proven track record of guiding teams through the entire product lifecycle, leveraging data science and machine learning.
- Sophie Tanner as VP of Marketing. She joins with a strong background in driving growth across different revenue streams through strategic marketing initiatives. Sophie has previously worked at Thomson Reuters and The Business of Fashion, where she led marketing for their subscription and events business.
- Andrew Roocroft as VP of Finance. Andrew brings a decade of experience in enabling and scaling high-growth finance teams, most recently at Gartner Magic Quadrant software businesses Blue Prism and Dematic Software. He trained as a Chartered Accountant at Grant Thornton in Manchester and Paris.
- Victoria Cookson as People & Culture Manager. Previously working at Resonance Labs and Havas Lynx, Victoria has a strong background in the AI and digital agency landscape, managing HR strategies and large-scale culture initiatives for global businesses.
Tom Williams, CEO of The Insights Family, said: “We are strongly committed to attracting top talent in the region, with each person bringing a wealth of experience and expertise to our business. Together with the great team we already have in place here, they will enable us to enhance our product development capabilities, drive business growth and further recruit the best talent.”
The strategic hires follow further investment in the company’s data science and technology capabilities, underpinned by academic research. This strengthens its ability to provide organisations with deeper insights into the kids and family ecosystem.
The deeper insights include: the nuanced preferences, behaviours, and evolving needs of the kids, teens, and family demographic; the dynamic market landscape, including emerging trends and new entrants; and the consumption patterns of kids and their influence on parental and household purchasing decisions.
Nick Richardson, founder of The Insights Family, said: “Based in our Manchester headquarters, these hires are of critical importance as we look to move our business to the next level, helping us to drive our ambitious growth plans.”
