Tesco and The Entertainer are excited to announce they are extending their partnership to cover the entire Tesco UK business, and the Republic of Ireland.
The new, multi-year deal will see The Entertainer branded concession partnerships in nearly 800 Tesco stores in the UK. Rolling out throughout 2024, starting in late February, this new concession partnership – the biggest of its kind in the UK – means hundreds of thousands of Tesco customers will enjoy easy, everyday access to The Entertainer’s outstanding range of much-loved brands such as Barbie, Nerf, LOL and Paw Patrol, as well as their exclusive ranges including the great value Addo toys and Early Learning Centre – the award-winning early years’ range.
This concession partnership with Tesco, which first launched in October 2022 in 35 stores across the UK, sees The Entertainer retain full responsibility for product range, pricing and merchandising across the concession partnership stores.
“After a successful trial, we’re excited to be bringing The Entertainer’s fabulous range and market-leading value to even more communities across the country and to be doing so with the UK’s most admired retail business”
Andrew Murphy Group CEO The Entertainer
As well as providing customers with the benefits of an extended range, they will also be able to earn Clubcard points on in-store purchases from the Entertainer and benefit from Clubcard Prices promotions on toy products.
In addition to extending its partnership with The Entertainer in the UK and ROI, Tesco is also entering into a supplier agreement with the toy retailer for its Central Europe stores. Both ROI and Central Europe are new markets for The Entertainer and represent a significant expansion of their business.
By bringing The Entertainer to Tesco stores, customers will be able to shop the very best range of toys, making it quick and easy to buy gifts and treats for children as part of the weekly shop.
Speaking about the announcement, Jan Marchant, Managing Director of Home and Clothing at Tesco said: “We’re really excited to be bringing The Entertainer to Tesco stores across the UK and ROI and introducing our customers in Central Europe to the brand. Our initial trial was really popular with customers and we look forward to introducing even more customers to the great range of toys from The Entertainer – making it easier for customers to pick up a gift for their little ones in store”.
Andrew Murphy Group CEO of The Entertainer, said: “After a successful trial, we’re excited to be bringing The Entertainer’s fabulous range and market-leading value to even more communities across the country and to be doing so with the UK’s most admired retail business.”
