Bandai UK launched its new iteration of classic Tamagotchi – Tamagotchi Uni – at a swish event at the Century Club in the middle of London’s West End on Tuesday night.
The event was attended by media, influencers and celebrities, including the likes of Vanessa Feltz, Nicky Clarke and Imogen Thomas, as well as Toys ‘n’ Playthings. A host of activities and photo opportunities kept the celebs and their kids busy, while TnP took the chance to get an early look at the new take on the old favourite.
“Everything came together brilliantly and there was a real buzz in the room, with everyone really engaged and excited about what the new Tamagotchi Uni offers”
Priya Jadeja, Tamagotchi Brand Manager at Bandai UK
The new virtual pet takes the 90s Tamagotchi into the digital age, with Wifi connectivity and an in-toy social media platform, as well as coming on a natty wristband.
The original sold more than 91 million worldwide and Bandai’s launch, on July 15, was timed with other events in other territories, including New York, further boosting the PR and social media buzz about Tamagotchi Uni.
Bandai is promising further PR and marketing activity, with cinema ads likely in the latter part of the year.
“The Tamagotchi Uni launch event was fantastic,” commented Priya Jadeja, Tamagotchi Brand Manager at Bandai UK. “Everything came together brilliantly and there was a real buzz in the room, with everyone really engaged and excited about what the new Tamagotchi Uni offers, which was great to see. It was a fantastic way to kick off the launch in the UK and we’re looking forward to it hitting shelves next month.”
