The Tamagotchi brand’s marketing campaign has gone 3D for a new out of home campaign from Bandai UK.
The company said the campaign has taken the nurturing pet brand to “a whole new level for the digital world” as it hit Westfield shopping centre, west London.
The experience at the mall saw a 5m by 5m 3D branded holographic billboard literally bring the Tamagotchi Uni to life. It followed hot on the heels of an installation at London’s King’s Cross Station earlier in October.
As well as grabbing the attention of scores of commuters and consumers, the Tamagotchi efforts also drew huge interest on the @tamagotchi Instagram channel, Anyone who took a selfie or filmed a reel of the billboard and posted it on Instagram with the hashtag #3Dtamagotchi stood a chance of winning their own Tamagotchi Uni.
“The Tamagotchi Uni brings a completely new experience to the Tamagotchi brand and the electronic toys category”, says Priya Jadeja, Bandai UK. “The hologram campaign perfectly captures this fresh approach by creating a unique, exciting immersive encounter at ground level to directly target consumers in high footfall areas.”
Bandai UK worked with Disturbed Media Group on the “on-the-ground immersive experience”, which used 4K Ultra high definition 3D tech. Bandai said its campaign “leverages 3D hologram and projection technologies to create Tamagotchi characters that appear to be real and completely afloat in a free space”.
