Finnish board games, puzzles, outdoor games and toy company Tactic Games has appointed Thomas Randrup as country manager for the UK as it aims to grow its UK business.
He will spearhead sales and marketing for this territory as part of the growth strategy for the company, which includes the Alias and Mölkky brands under its wing.
He is joining in the newly-created job from his previous role as MD at Schleich UK and Ireland, bringing more than 20 years of experience with him.
He will, the company said, “work closely with the Tactic executive management in Pori, Finland to grow Tactic’s business and retail partnerships”.
“We would like to extend a warm welcome to Thomas as he becomes part of the Tactic family and we look forward to building a rewarding partnership where the UK business thrives under his leadership”
Lauri Nieminen, CEO Tactic Games
Thomas Randrup said: “When the opportunity to join Tactic arose, I knew immediately that with my skillset and strong track record for delivering sustainable and profitable growth, that this was the right company for me to come into and make a difference. With my Nordic roots, I also believe this is an excellent fit for both parties, and having just returned from a few days in Pori discussing our vision and plans, I am excited about the challenge ahead and keen to get underway. There is great potential in the UK and Ireland to bring Tactic’s portfolio of quality, sustainable and ecological games to a wider market and put the company back on the map where it belongs.”
Lauri Nieminen, CEO Tactic Games, added: “We would like to extend a warm welcome to Thomas as he becomes part of the Tactic family and we look forward to building a rewarding partnership where the UK business thrives under his leadership. At the start of the year we began looking for an industry professional to elevate Tactic to the next level, and we believe Thomas is the ideal person to shape the future of our games company in the UK over the coming years.”
