T-Racers, the Magicbox kids’ vehicle brand is heading to the arena after Magicbox signed a sponsorship deal with the Arenacross event.
The sport is a high-octane, all-excitement blend of indoor Motocross racing and Freestyle MX skills, mixing racing and tricks alongside lasers and pyrotechnics, with a banging soundtrack.
The family night out event is touring the UK in January and February, playing half a dozen live shows at huge arenas spanning the length of the country, from Aberdeen to the final leg of the tour, Wembley Arena.
The sponsorship deal will see the young racers’ event becoming known as the T-Racers AX Youth Class, as well as the airing of ads, branded awards, T-Racers logos on LED displays, advertising in the show brochures and sampling at the events.
Suzie Howes, Head of Marketing at Magicbox, said: “This sponsorship package is the perfect fit for T-Racers, it’s fast, fun, and high impact and will be the ideal platform to showcase the brand to the younger visitors.
“This type of experiential activity is just the sort of event to add to what is already a strong marketing package for the brand this season. TV advertising, digital preroll, influencer activity, kids press, and social media are all part of the mix to support our retail partners this spring.”
