Having gained multiple award accolades over the past few years, Super. a media/creative agency specialising in Skills campaigns was last night awarded ‘Education & Learning Sponsorship Campaign of The Year 2025’ at the annual Sponsorship Awards. Rewarding effectiveness and excellence across all sectors of the sponsorship, partnership and brand activation industries, the company were singled out for their incredible “Go Create!” campaign in partnership with Cartoon Network/Warner Bros.
Established in 2014 by Founder Aaron Lipman, Super has worked with leading brands across the the FMCG and lifestyle markets on award-winning and inspiring campaigns targeting kids, parents and Teachers through their dedicated network of 5,000+ UK schools with a client roster which includes Mattel, Google, Warner Bros, Universal Pictures, Spin Master, Nick Jr. Cartoon Network and LEGO. Renowned for its clever ideas generation, immersive and engaging campaign planning and ultimately delivering over and above ROI, SUPER. can now announce its launch of a new Agency division SUPER.PR under the direction and guidance of industry specialist, Emma Arthur, previously PR Director at Family and Youth PR Agency specialists Norton PR.
“The team at SUPER. has been instrumental in changing the way brands interact with children and families across the UK”
“The team at SUPER. has been instrumental in changing the way brands interact with children and families across the UK” comments Emma. “By introducing a specialist PR arm to its business offering bespoke, budget-adaptive campaign packages for both existing and new clients who want to reach young audiences, we are able to amplify and support campaigns from planning to implementation. From product sampling, Influencer outreach, Teacher and Parent panel testing to full-service curriculum-linked initiatives we can support Agencies and Businesses deliver incredible campaigns on multiple levels.”
As part of the agency’s expansion, the company has also brought in Sophie Payne as Business Director where she will oversee all client outreach and acquisitions. Sophie has worked with Unilever, P&G, Nestle, Mondelez and United Biscuits at leading London agencies including Ogilvy, Grey, Publicis and Sapient. “What SUPER. offers brands and advertisers is unique” believes Sophie. “SUPER. gets brands into the hands of kids and families, often for many hours at a time, driving ROI. At the same time, the schools and family benefit from exciting and engaging activities that support and enrich the national curriculum.”
Aaron Lipman, SUPER. Founder is used to being the recipient of industry awards, with multiple nominations and accolades under his belt over the years, recognising his team’s creativity and continued dedication to excellence. “This award represents an incredible period of growth and success for the Agency” he comments. “Many of our clients are seeing the decline of traditional media, children aren’t watching TV like they used to, and so brands are finding it hard to reach this audience. We believe there’s another way to connect brands with this audience, where the focus is on developing meaningful content and clever engagement that can enrich the entire family audience. With the introduction of our new PR arm (including our Parent Panel) and appointment of Emma and Sophie to bring a new dimension and direction to the business, we are able to offer clients a complete 360-degree service – a one stop shop for campaign planning, ideas generation, PR, school, youth and family outreach. A SUPER. start to 2025 and an exciting time for our Agency. “
SUPER.PR can be contacted on: earthur@super-ideas.com
SUPER. Group can be contacted on alipman@super-ideas.com 07817488116 or spayne@super-ideas.comfor an informal chat around how we can help!
