Sticki Rolls, the must-have collectible sticker brand, has hit the streets of London in style with a specially branded Sticki Rolls black cab as part of its exciting new content creation campaign. The eye-catching vehicle, wrapped in vibrant Sticki Rolls branding, made its debut journeys last week. First delivering VIP Presenter Helen Skelton to the Dream Toys preview event on Tuesday 12 November, followed by a day of filming with Sticki Rolls US Brand Ambassador Anna Altamirano.
The day of filming kicked off as the Sticki Rolls taxi pulled up to Smyths Toys Staples Corner, where Anna, one half of Sticki Rolls creator duo Anna & Erin, took part in filming content showcasing the fun and creativity of the collectible brand. Fans can look forward to exclusive footage and engaging content featuring Anna as she brings the magic of Sticki Rolls to life in the Smyths aisles and around Europe.
“We’re thrilled to take Sticki Rolls on the road in such a unique and exciting way. This campaign celebrates the creativity and fun that Sticki Rolls bring to kids everywhere”
With all the footage secured the branded taxi then embarked on a tour of London’s most iconic landmarks, including Big Ben, the Tower Bridge, and The London Eye. The journey captured the essence of the capital while creating dynamic, sharable content for Sticki Rolls’ social media platforms.
Laura Gunton, senior brand manager at Character Options, said: “We’re thrilled to take Sticki Rolls on the road in such a unique and exciting way. This campaign celebrates the creativity and fun that Sticki Rolls bring to kids everywhere.”
Lev Nelson, CEO & co-founder of Sky Castle Toys added “Taking the Sticki Rolls Cab around London was a first hand experience of the brand affinity that has been built already for Sticki Rolls in the UK. Walking around central London and hearing a group of school kids get excited over the Sticki Cab that just drove past, and having Anna Stopped for pictures with fans speaks volumes and means the world.”
For more information on Sticki Rolls, please call 0161 633 9800 or email sales@charactergroup.plc.uk
