A collaboration between The Good Play Guide and The Toy Association™ has reached new heights as their curated  “Back to School STEAM Toy Shopping List” gains substantial recognition in the U.S. media landscape, securing coverage in leading press outlets and television segments.

The list spotlights 25 officially accredited STEAM (science, technology, engineering, arts, and maths) toys, meticulously selected to enhance children’s learning experiences throughout the academic year. Parents and shoppers now have an easy access to a diverse range of playthings, which include hands-on building sets as well as engaging activities designed to gamify mathematical concepts and spark exploration into outer space, natural sciences, and more.

Each product featured on the recently released list has successfully earned the coveted “STEAM Stamp of Approval” after rigorous evaluation by Dr. Gummer’s Good Play Guide independent review. The toys making the cut align with the strict criteria established in The Toy Association’s STEAM Toy Assessment Framework, developed in partnership with The Good Play Guide. The evaluation process includes professional observations of children engaging with the toys, followed by a comprehensive assessment by The Good Play Guide, using a scientifically proven toy evaluation method endorsed by Dr. Amanda Gummer, a renowned expert in neuropsychology with over two decades of experience working with children and families.

“These toys have been carefully selected to support children’s development and learning”

Dr. Amanda Gummer, founder of The Good Play Guide

Dr. Amanda Gummer, founder of The Good Play Guide, emphasised the educational value of the toys, comments, “These toys have been carefully selected to support children’s development and learning. They offer both fun and meaningful play experiences and importantly have won the thumbs up from our most important experts – children themselves.”

Azaria PR

The “Back to School STEAM Toy Shopping List” has not only gained recognition from child development experts but has also secured a prominent spot in mainstream U.S. media outlets, including press coverage and television segments with a selection linked here.

Anna Yudina, Senior Director of Marketing Initiatives at The Toy Association, expressed, “Our list provides parents with a trusted resource to help children excel academically while enjoying play-based learning. We are thrilled to see it gaining important recognition in the media and among consumers.”

The comprehensive list includes a wide array of products and much-loved brands, such as the 50 Piece Rainbow Transport Pack by Connetix Tiles, the LEGO CITY Lunar Space Station, and the Ultrasonic Misting Volcano by Klutz, among others. The complete Back to School STEAM Toy Shopping list is available to view here

The Toy Association’s STEAM toy accreditation program, initiated in 2021 in collaboration with The Good Play Guide™, reflects extensive research aimed at identifying and defining the specific attributes of exemplary STEAM toys for various age groups. These STEAM-approved products are accessible to consumers through the official STEAM Accredited Toys Storefront on Amazon and at thegeniusofplay.org/STEAM. For further information about The Toy Association’s ongoing STEAM initiative and to submit toys for the STEAM accreditation please visit https://fundamentallychildren.com/the-steam-accreditation-program/

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